TECHNOLOGY EXPERIENCE
E-commerce
I've gathered extensive experience with a variety of e-commerce platforms, order management systems, content management systems, customer data platforms, and email platforms over the years. In my recent roles, particularly with high-growth companies, I've developed a preferred tech stack that includes industry-leading technologies and the right people. This combination has proven to be the most cost-effective and scalable, especially for companies with small teams and big goals. This experience makes me well-suited for multiple roles, as I can implement and manage efficient, scalable solutions tailored to the needs of growing e-commerce businesses.
Data and ETL
I got my start in the industry with data, and it's where I really made my mark. I'm a strong advocate for cloud-first solutions and have years of experience with both AWS and GCP. While I prefer using Redshift for databases, I also recognize the versatility of Firebase in many applications. A few years ago, I would have recommended building your own ETL processes using tools like Data Pipeline, Glue, Lambdas, or even Hadoop and Spark. Nowadays, there are many lower-overhead options like Fivetran, DBT, and Snowflake that are perfect for routine ETL tasks. I have the expertise and education to build ETL solutions from scratch, but I also understand that the best solution depends on the specific problem at hand.
Backend
Just like with data and ETL processes, I prefer using AWS and GCP. I'm a strong proponent of API and serverless state-based solutions, typically utilizing services like API Gateway, Lambda, Firebase, and DynamoDB. While Kubernetes and Docker have their uses, I believe the future lies in more flexible solutions that don't require extensive compiling and refactoring.
Frontend
I have extensive experience managing frontend teams and working with various frameworks. As my career has progressed, I've become more focused on leading these teams rather than doing the hands-on coding. However, I still enjoy diving into the code and creating new experiences. Recently, my teams have primarily been working with Shopify+, particularly using Liquid and Ruby. I also enjoy occasional projects with Node, Django, and Bootstrap. Lately, I've been exploring NoCode platforms and am amazed at what can be built with minimal frontend work.
Product Management
With my background in data and e-commerce, I've increasingly taken on leadership roles in Product Management. For the past 10 years, I've consistently integrated Product Management, UX, and Development under my leadership to bring them closer to the business and e-commerce teams. I'm a strong advocate for product managers writing solid requirements, UX designers producing pixel-perfect prototypes, and engineers delivering on both.
While product and project management are distinct, I believe product managers should possess strong project management skills. I support teams working in processes that suit them best, whether Agile or Kanban methodologies. I'm a stickler for product managers working closely with business partners while being the voice of the customer throughout the entire process.
Analytics and Data Science
I have a soft spot for data and analytics, given my background and university studies. While I could list countless analytics platforms and data science frameworks, none of that matters if an organization isn't ready to lead with data. I've spent years working with Google Analytics, Google Tag Manager, clickstream data, and writing Python algorithms that transformed companies into data-driven powerhouses.
Leading any area of a digital company depends on having the right data and the right people at the right time. My success in other areas stems from my roots and passion for analytics and data science. We are innovators, thinkers, observers, and testers, who embrace change, and know when to accept the null hypothesis.
