Driving Massive Growth through
AI & Tech Innovation
I build world-class digital companies and bridge the gap between engineering and business. 15+ years of experience leading teams to record-breaking results.
About Me
Seasoned e-commerce and technology leader with over 15 years of experience driving data-driven innovation.
I specialize in building high-performing digital teams and delivering impactful results in fast-paced competitive industries. From implementing AI agents to leading global ERP migrations, I bridge the engineering and business gap to foster change and achieve massive scale.
Experience
VP Technology & Innovation
Earth Breeze
- Industry Disruptor: Recognized as a change leader for company-wide AI and technology transformation.
- Explosive Growth: Implemented High-impact CRO program resulting in +100% CVR, -60% CAC, >95% Subscription Rate, and writing the playbook for our world-class CPA/LTV payback.
- Operational Efficiency: Implemented new ERP and 3PL network, achieving a 75% reduction in order fulfillment costs.
- Developer Productivity: Boosted productivity by 66% and reduced production bugs to near zero via automated testing systems and AI coding requirements.
Co-founder
Trainology.pro
- AI for Elite Sports Trainers: Everything you need to run a world-class club. Built from the ground up to be AI first.
VP Technology & E-commerce
TRX Training
- AI Innovation: Developed iOS/Android apps incorporating advanced computer vision for user progress tracking.
- Cost Savings: Led migration to Flutter, Shopify+ and Klaviyo, achieving over $250k in annual cost savings.
- Data Impact: Built robust data warehouses resulting in a +70% increase in user retention at 6 months.
- Revenue Growth: Transitioned business model from one-time purchases to subscription based.
Sr. Director Tech & E-Commerce
Rad Power Bikes
Managed site conversion to Shopify+ during explosive COVID growth. Key role in securing largest investment in electric bike industry history.
Co-founder
Kanaree.io
Before multi touch attribution and customer data platforms were the rage, we built the secret sauce through an intigration with Google Analytics, Google Tag Manager and BigQuery. We bundled this product and sold the consumer facing product as a SaaS product. Resulted in buyout by a leading analytics solutions provider in the early 2020's.
Sr. Director E-Commerce & Technology
KEEN Footwear
We did amazing work transitioning KEEN to the iconic brand it is today. I led the technology and digital marketing teams building the tech stack and teaching old shoe dogs new tricks in the digital storyselling world of e-commerce.
Center of Excelence
Chrome Industries
Served as 1 of 5 center of excelence board advisors for KEEN's sister company Chrome Industries ensuring shared sucess from KEEN learnings and innovations.
Sr. Director Product
APMEX.com
Digitized the oldest industry in the world, Precious Metals trading. Built a $2B+ a year company consistantly recognized as a top Internet Retailer company. Along the way becoming the largest retailer on eBay in the world and eventually selling our physical metals investment software to the largest Canadian bank.
Pre E-Commerce Boom
Learning the Ropes
The list is long and diverse spanning finance & accounting to database development and marketing. This vast experince springboarded my career into the e-commerce and technology world. I will spare you the details.
Education
Bachelor of Science
University of Science and Arts of Oklahoma
Finance & Business Administration
Masters of Business Administraion
Oklahoma Christian University
Computer Science & Business Administration
Masters of Data Science
University of Oklahoma
Data Science & Business Innovation
Certifications
CPA License
State of Oklahoma
Certified Public Accountant
Ready to build something extraordinary?
I'm always open to discussing new opportunities, consulting work, or just chatting about tech.
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